Salmon power bowl

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.


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Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. 


Sara Kurz

I was born and raised in Basalt, Colorado. After starting a student fashion magazine and earning a B.S. in Creative Writing at Bucknell University in Pennysvania, I moved to New Zealand. I lived in a small beach town called Mount Maunganui on the North Island for 5 months, bought a Subaru Outback, learned how to drive on the other side of the road and moved to a small lake town on the South Island called Wanaka. After a year of working and traveling around, I came back home, officially retired from waitresing and jumped into a career in marketing. I started at the Roaring Fork Club, a private golf club in Basalt, and worked there for four and a half years managing membership sales and designing signs, menus and golf tournament invitations. I then went on to work in the marketing department at Aspen Snowmass Sotheby's International Realty, the largest real estate firm in the Roaring Fork Valley. There my role was to be the liaison between our company and the Sotheby's International Realty brand and training our brokers and support staff on all things marketing. Through both roles, I discovered a creative niche not only in design, but in problem solving and a true passion for teaching and empowering professionals to succeed in their business.

I always dreamed of owning my own business (or businesses!) and after becoming a mother to a beautiful little girl named Ayla in 2017, I finally arrived that the conclusion that it was time to be the author of my own success. Longevity Designs has actually been in the works since 2013. In fact, I nearly started the business twice before officially launching the business in 2018. Longevity Designs allows me the liberty to do what I do best: creative marketing and design. Small business branding is and should be a reflection of the entrepreneurs behind them, as there is a friendly face behind every local business. Sharing your products and services with the community should be fun, vibrant and easy. That's what I am here for.

Because no entrepreneur can have just one business, I am also a licensed Colorado real estate broker with Aspen Snowmass Sotheby's International Realty in Basalt, Colorado. I focus on real estate sales and marketing in Basalt and Carbondale. Visit my website SaraKurz.com for more information.

https://www.longevitydesigns.com
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